Notes from the field.
Tactical and strategic notes on performance marketing, AI workflows, paid media, CRM, and growth in regulated industries.
How Performance Marketing Actually Compounds
Most teams confuse activity with progress. Real compounding starts when attribution, CRM, and creative all share one source of truth.
AI Agents in B2B Marketing: What Actually Works
Skip the hype. Three concrete workflows where AI agents already replace mid-funnel manual work in regulated industries.
The Forex Lead Quality Problem (And How to Fix It)
Forex and regulated finance run on volume. Quality is the lever almost no one pulls. Here's a framework that works.