Refund Policy

This Refund Policy explains when Walid Cheikh ("we", "us") may issue refunds for services purchased through walidcheikh.com, proposals, invoices or written agreements. This policy should be read together with your signed proposal / statement of work ("SOW") and our Terms and Conditions. If there is a conflict, the signed SOW / proposal will govern.

1. Scope

This policy applies to service purchases including, where applicable:

• Performance marketing and media management
• SEO and content strategy
• Funnel / CRO and conversion optimisation
• Tracking, attribution, analytics and automation
• Creative and content production (compliance-aware)
• Social media content and publishing support
• Website / landing-page design and development
• AI workflow design and implementation
• Digital deliverables (templates, audits, reports, strategy documents)

2. Definitions

Service Fees: Amounts paid to Walid Cheikh for our work (retainers, packages, project fees).

Third-Party Costs: Costs charged by external platforms or vendors (e.g. ad spend, software subscriptions, stock assets, freelancers, hosting, domains).

Kickoff Date: The date we begin work, access accounts, hold onboarding, or start production — whichever occurs first.

3. General refund principles

• Work performed is non-refundable. Once time is spent, deliverables are produced, or work is initiated, fees covering that work are not refundable.
• Results are not guaranteed. Marketing outcomes depend on factors outside our control. Refunds are not issued solely due to performance outcomes (e.g. ROAS, CPA, leads, rankings, conversion rates).
• Third-party costs are non-refundable. Ad spend and external vendor / platform fees are not refundable by us.

4. When refunds may apply

Refunds may be considered only in the following circumstances:

(a) Before work begins. If you request cancellation before the Kickoff Date, you may be eligible for a refund of Service Fees paid, minus any non-recoverable setup costs already incurred.

(b) Duplicate payments or billing errors. If you were charged twice or billed incorrectly due to our error, we will correct the issue and refund the overpayment.

(c) Unused prepaid services. If you purchased a prepaid package and no work has started, a refund may be considered. If work has started, refunds (if any) will be limited to the unused portion.

5. Non-refundable items

The following are not refundable:

• Ad spend paid to platforms (Meta, Google, TikTok, Microsoft / Bing, programmatic networks, etc.)
• Third-party tools, subscriptions, licences and vendor fees purchased on your behalf
• Completed strategy, audits, roadmaps, consulting sessions, workshops or any delivered analysis
• Creative production once concepts / production has begun
• Website / domain / hosting purchases and other pass-through costs
• Rush fees or expedited-delivery fees
• Any fees for work completed up to the cancellation date

6. Monthly retainers

If you are on a monthly retainer (paid media, SEO, creative, CRM, etc.):

• Retainers are typically billed in advance for the upcoming period.
• Once the service month begins or work for that month starts, the monthly retainer is non-refundable.
• If you cancel before the next billing cycle, future charges will not apply (subject to any notice period in your SOW).
• Notice period: typically 14–30 days' written notice (as specified in your agreement).

7. Project-based work

For one-time projects (e.g. landing pages, tracking implementation, CRO audits, funnel builds):

• Any deposit stated in your SOW may be non-refundable once kickoff occurs.
• If a project is cancelled mid-way, you may be eligible for a refund only for the unused portion of Service Fees, after deducting:
  • Work completed to date (based on milestones or hours)
  • Non-recoverable third-party costs
  • Any deliverables already provided

8. How refunds are calculated

If a refund is approved, it may be calculated using one or both of the following methods:

• Milestone-based: Total fee minus completed milestones and delivered items.
• Time-based: Total fee minus hours worked at the agreed hourly rate.

We may also offer account credit instead of a cash refund where appropriate.

9. How to request a refund

Email info@walidcheikh.com with:

• Your business name and invoice number
• The service purchased and purchase date
• The reason for the request
• Any supporting documentation

10. Processing timeline

If approved, refunds are issued to the original payment method only. Typical processing time is 5–15 business days, depending on your bank or payment provider.

11. Late or missing refunds

If you have not received a refund after the stated timeline:

• Check your bank account again
• Contact your card provider / payment processor (posting may take time)
• Contact your bank
• If still unresolved, email info@walidcheikh.com and we will assist

12. Chargebacks and disputes

If you initiate a chargeback without contacting us first, we reserve the right to:

• Pause work and suspend access to deliverables until the dispute is resolved
• Provide evidence of services delivered, time logs, communications and agreed scope to the payment provider

We encourage you to contact us first so we can resolve concerns quickly and fairly.

13. Updates

This policy may be updated periodically. The effective date at the top indicates the most recent version. Updates apply going forward and do not override signed agreements already in place.

14. Contact

Email info@walidcheikh.com for any refund-policy questions.