Numbers from real engagements.
Client names withheld under NDA. The outcomes are real — drawn from programmes across regulated finance, B2B SaaS, DTC e-commerce and high-ticket lead generation. Each case study walks through the challenge, the system I built, and the measurable result.
Cut cost-per-FTD by 41% while doubling funded traders.
A regulated multi-licence broker was scaling spend on Meta + Google but FTD cost climbed 70% YoY as accounts saturated. KYC-to-FTD conversion was stuck at 22%.
Built a $12M qualified pipeline from zero outbound demand.
Series-A fintech with strong product but flat inbound. Sales relied on founder network. No measurable demand engine, attribution was dark.
Scaled paid revenue 4.2× while holding blended CAC flat.
Premium DTC brand hit a ceiling on Meta after iOS14. Repeat-purchase data was siloed; creative testing was ad-hoc.
Tripled qualified leads at 38% lower cost with AI-assisted ops.
High-ticket consultative service in a regulated category. Form fills were noisy — 60% disqualified before sales call.
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