Engagements are scoped around outcomes — qualified pipeline, lower CAC, better conversion, cleaner reporting. Each service can be delivered standalone or as part of a full-funnel system.
Strategy is not a deck. It is a decision system. I build the channel mix, the conversion funnel, the KPI tree, and the weekly reporting cadence — connected to revenue, not vanity metrics.
Lasting organic growth is built on three layers: technical health, intent-mapped content, and internal authority distribution. I work on all three at once.
Most paid accounts have at least 30% of spend going to traffic that never converts. I rebuild structure, audiences and creative so every dollar earns its place.
Social only earns budget when it produces measurable demand. I plan content and paid social around audience clusters, funnel stage and revenue events.
If tracking is broken, every other decision is a guess. I rebuild the measurement stack so leadership can finally trust the numbers.
For larger brands, the Google Marketing Platform is the difference between fragmented buying and a single, programmatic system. I help teams operate it without drowning in complexity.