Built a $12M qualified pipeline from zero outbound demand.
Series-A fintech with strong product but flat inbound. Sales relied on founder network. No measurable demand engine, attribution was dark.
From stalled to scaling.
The founders had product-market fit but no repeatable acquisition motion. Marketing was a part-time effort. Every closed deal traced back to the founder's LinkedIn DMs. The board wanted a $10M+ pipeline by mid-year — without doubling headcount.
I designed a tight ABM + content + paid retargeting loop. We started with a 480-account target list segmented by ICP fit and timing signals (6sense intent + funding triggers). Founder-led content — three pillar pieces a month — was the centre of gravity, amplified into the target list via LinkedIn Ads.
Attribution was rebuilt in HubSpot + GA4 with multi-touch revenue weighting so sales and marketing finally agreed on what was working. A clear MQL → SQL SLA closed the handoff gap. Six months in, the pipeline crossed $12.4M with sales cycle compressed by 27% and CAC payback down to nine months.
What I actually built.
Each programme is engineered, not improvised. Here are the specific levers pulled for this engagement.
- 01ABM list × LinkedIn Ads × intent retargeting via 6sense signals
- 02GA4 + HubSpot attribution model with multi-touch revenue weighting
- 03Founder-led content engine — 3 pillar pieces/month with paid amplification
- 04Sales-marketing SLA + MQL→SQL handoff playbook
- 05Custom dashboards: pipeline by source, velocity, conversion stage
- 06Event marketing programme — 4 invite-only roundtables in Dubai + London
Measurable in the only place that counts — revenue.
Want a programme like this for your business?
Start with a 30-minute confidential growth audit. I'll look at your funnel, attribution, and channels — and show you where the biggest unlocks sit.