Cut cost-per-FTD by 41% while doubling funded traders.
A regulated multi-licence broker was scaling spend on Meta + Google but FTD cost climbed 70% YoY as accounts saturated. KYC-to-FTD conversion was stuck at 22%.
From stalled to scaling.
The broker had spent four years building a brand across MENA and LATAM, but growth had plateaued. Acquisition was running on autopilot — high-volume Meta + Search campaigns optimised for lead, not for funded trader. Compliance constraints limited messaging, and post-iOS14 signal loss was making Lookalikes unreliable.
I rebuilt the acquisition system around intent stage and funnel economics. Campaigns were re-clustered by buyer readiness — research, comparison, ready-to-fund — and each cluster got its own bid strategy, creative angle and landing variant. Server-side tracking and Conversion API restored the signal Meta needed to optimise efficiently again.
The CRM became the second engine. Welcome, KYC nudge, FTD-ready and dormant flows ran in parallel — by GEO and compliance status — over WhatsApp, email and SMS. Within 90 days we were seeing the cost-per-FTD curve bend; by month nine it sat 41% below the starting baseline at 2.4× the volume.
What I actually built.
Each programme is engineered, not improvised. Here are the specific levers pulled for this engagement.
- 01Rebuilt campaign structure around intent (research vs. ready-to-fund)
- 02Server-side tracking + conversion API for CAPI signal restoration
- 03Lifecycle email + SMS sequences mapped to KYC stage
- 04GEO-specific creative angles, compliance-reviewed
- 05Funnel attribution model with revenue-weighted touchpoints
- 06Weekly creative testing matrix — 18 angles per quarter
Measurable in the only place that counts — revenue.
Want a programme like this for your business?
Start with a 30-minute confidential growth audit. I'll look at your funnel, attribution, and channels — and show you where the biggest unlocks sit.