Tripled qualified leads at 38% lower cost with AI-assisted ops.
High-ticket consultative service in a regulated category. Form fills were noisy — 60% disqualified before sales call.
From stalled to scaling.
A high-ticket consulting practice in a regulated category was drowning in unqualified form fills. Sales spent half their week chasing tyre-kickers. Paid channels looked efficient on a cost-per-lead basis but the cost-per-qualified-lead was 4× worse.
I built an AI pre-qualification agent into the landing page — a short conversational triage on intent, budget and timing — that routed only high-fit leads into the CRM. Everything else got a self-serve resource path. Server-side GTM and offline conversion uploads then taught Google Ads which leads were actually qualified.
WhatsApp Business automation handled the SLA on hot leads (median first-touch 4 minutes). Creative was re-tested every fortnight in a structured matrix. Five months in, qualified leads were up 3.1× at a 38% lower cost — and sales finally had clean pipeline to work with.
What I actually built.
Each programme is engineered, not improvised. Here are the specific levers pulled for this engagement.
- 01Pre-qualification AI agent on landing page (intent + budget triage)
- 02Server-side GTM + offline conversion uploads to Google Ads
- 03WhatsApp Business automation for instant SLA on hot leads
- 04Creative angles re-tested every 14 days with structured matrix
- 05Custom CRM scoring: behavioural + firmographic + conversational
- 06Sales playbook rebuilt around qualified-lead signals
Measurable in the only place that counts — revenue.
Want a programme like this for your business?
Start with a 30-minute confidential growth audit. I'll look at your funnel, attribution, and channels — and show you where the biggest unlocks sit.